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What is Facebook pixel? The Facebook pixel is a piece of code that you place in the backend of your website (don’t worry, it’s easy, but your IT department can also help) that enables you to track, optimize, and build audiences for your Facebook advertising campaigns. The Facebook pixel is used for 3 main functions: Building Custom Audiences from your website for re-marketing. Optimizing ads for conversions. Tracking conversions and attributing them back to your ads. Jumping ahead, here is a screenshot of my analytics for one of my Facebook pixels.

1. Inflatable Joust Game Challenge your friends and beat the heat with a playful game of pool joust. Buy your set here 2. Sunscreen Protect the party from harmful UV rays with these convenient sunscreens 3. Hydration Serve up some refreshing beverages in these chill-maintaining tumblers 4. Pegasus Float Rowdy pool games aren’t your thing? Spectate from the lap of luxury on this elegant floating pegasus 5. Ice Cream Float   Sunbathing doesn’t get any sweeter than when it’s on a floating ice cream sandwich   6. Floating Speaker     Can’t hear

Toni Blake made an intriguing Facebook post that read, “I am looking for test sites to take on my new Progressive Art Project! Follow this link to Pinterest to see the project trends, resources, details, cost and artwork. Email me if you want FREE consulting to get this project done! I am looking for a Success Story I can share!!!!” along with a few example pictures of the proposed project: Naturally, I wanted to be a part of this, for two reasons.  1) How fun does that project look?! and 2) It’s